Suche
-
So vermeiden Sie die Aktivistenfalle im ESG-Marketing
Den Mittelweg finden mit Erkenntnissen aus dem ESG-Segmentierungskontinuum von Ipsos.
-
Passen Sie Ihre ESG-Strategie an die Verbrauchererwartungen für Ihre Kategorie an
Unternehmen investieren zunehmend in ESG-Initiativen (Umwelt, Soziales und Unternehmensführung), um Vorschriften, Trends und Verbrauchererwartungen zu erfüllen. Das Verständnis dieser Erwartungen ist entscheidend, um ESG-Strategien mit den Werten der Verbraucher in Einklang zu bringen und Markenerfolg zu erzielen.
-
The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
-
The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
-
The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
-
We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
-
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
-
What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
-
Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives