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Generationenmarketing: Weg mit den Stereotypen
Wie Sie mit der Kraft der Empathie generationsübergreifenden Markenerfolg erzielen
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Außenseiter und die Maschine: Warum KI allein die kreative Effektivität nicht knacken kann
Im zweiten unserer Artikel zum Thema „KI in der Werbung“ untersuchen wir die Vorteile und Grenzen der Verwendung von KI in der Anzeigenentwicklung.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.