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What are the Purchase Drivers in MENA Motivated by Sustainability?
Sustainable fashion and investments are the top two trending topics on sustainability for UAE audiences.
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Most Influential Brands in Egypt - 2020
Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Ipsos in MENA Launches Syndicated “C19 Impact Series”
Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Data breach hits 100 million: How worried are you about online security?
Survey finds people value privacy and compensation over the benefits of sharing data.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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Driving Impact in a Changing World: An Ipsos in UAE Conference
Ipsos in UAE organized a client conference "Driving Impact in a Changing World", at the Grand Hyatt in Dubai, bringing together over 200 clients from different sectors.
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Marketing Launches MENA’s First Consumer FinTech Survey
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.