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CX Global Insights 2025 Sneak Peek
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Spotlight*Qatar: Views on Tech & Digital Trends
As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
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Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale
What does Black Friday mean for shoppers?
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Igniting the Festive Frenzy through TikTok
The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.