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Back to School: The Perspective of Parents, Students, and Teachers in the UAE
In the context of the fast-changing situation of “Back to School” in the UAE, we deployed social intelligence as a methodology to keep on top of the latest trends.
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Ipsos in MENA Launches Syndicated “C19 Impact Series”
Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.