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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Flair Saudi Arabia 2021 - Attractiveness and Uncertainties
A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Global Consumer Confidence Is Declining
Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.