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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Scratching the surface on the environment using social intelligence
The global pandemic seems to have overshadowed our attention to the climate… or has it?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
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Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.