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Data Dive: How the COVID-19 pandemic shaped views
In 5 infographics, we break down what Ipsos’ global polling reveals about the coronavirus crisis’ impact on everything from where we want to work to concern about mental health.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.