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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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At a global level, consumer sentiment keeps rebounding slowly
Expectations are up significantly in nearly half of the 24 countries surveyed
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments
Two in three support restricting number of in class days while experts question effectiveness.