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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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What Worries the World - March 2019
New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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The Reputation Council report 2019
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.