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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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Ipsos to Power New Cross-Media Measurement Initiative in Flanders
Ipsos is proud to announce its selection by the Cross Media Consortium (XMC) to develop and implement the Cross Media Panel (XMP) in Flanders.
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Elections & social media: the battle against disinformation and trust issues
The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Introduction to the Sixteenth sitting
Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.