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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Welcome to the Metaverse
In our latest paper we explore what it is now, what it will become and how you can be a part of it
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Mental Health and the Pandemic
This month's Ipsos Context Trends Report for Canada explores mental health.
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Born for this? Gen Z and the Covid-19 pandemic
Read our article exploring how Gen Zs are using their status as digital natives to expertly weather the Covid pandemic.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.