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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.