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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Canada: Still the safe haven of old?
Is Canada the Canary in the Coal Mine? Welcome to the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.
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Vantage 2022: The New Dining Frontier
Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.
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Gen Z and the Covid-19 Economy
In this article we explore how Gen Zers are managing the financial and economical impact of Covid.