Search
-
Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
-
Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change.
-
A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
-
Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
-
Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
-
Tasty Morsels: Hot Food Trends in Canada
Trends change. We at Ipsos know that very well. Measuring and tracking trends and brand performance is our business! So we are going back into to field to measure the appetite of today’s consumers. What are they hungry for? What are they buying? And what new trends are emerging when it comes to eating and dining?
-
Smart Insights on Smartphones in Canada
Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.