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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Canadians Doubt that the Government is Capable of Solving Today’s Challenges
The picture in Canada today is not pretty. Current sentiment is as negative now as it was at the peak of the pandemic in March 2020. Here’s why.
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Do Canadian Companies have Pride?
Referencing recent research, we explore whether Canadian companies are doing enough to drive positive change – and the answer is no!
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What are the top sustainable priorities for citizens?
Read on to discover the core sustainability issues that citizens wanted to see cities, nations, and places focus on, and what it means for marketers.
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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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COP26 Myth-busting the global climate of opinion
Listen in as Ipsos experts present in the Blue Zone at COP26 in Glasgow research data from across the globe to help bust three sustainability myths.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.