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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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PODCAST: The Perils of Prediction
In this episode, you can hear our Global CEO Ben Page explain why and how we should take a different approach to facing an uncertain future.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.