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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Vantage 2022: The New Dining Frontier
Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Redefining online journeys in the financial sector
Read on to learn how digital excellence presents an opportunity for financial institutions to create strong emotional bonds with customers.