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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous