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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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How brands can help consumers cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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Monitor the Online Spread of the Coronavirus to Understand its Global Impact
Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months. Learn how the virus’s impact on the economy is the #2 topic discussed online.