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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Environmental Sustainability Insight Series
Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Environmental Sustainability: Shifting Dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.