Search
-
Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
-
Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
-
Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.