Search
-
Artificial Intelligence at Ipsos
Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.
-
Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
-
The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
-
The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.
-
How trusted AI from Ipsos can help you grow faster and smarter
How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?
-
Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
-
Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
-
Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
-
Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
-
The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.