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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.