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Artificial Intelligence at Ipsos
Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.