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America’s reputation drops across the world
Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.
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Cost of Living #1 Concern for Canadians (23%), but International Relations Gaining Momentum (15%, +11)
Inflation Still Top of Mind, but Global Affairs and Partisan Divides Shape Concerns
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Voices of Impact: Celebrating Women in Leadership
This event is the perfect opportunity to connect, learn, and celebrate.
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Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist
63% of Canadians say achieving equality between men and women is important to them personally
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Progress and Polarization: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Affordability, Healthcare, and Relationship with The Us Top-of-mind Issues Among Canadians
Rising US Tensions Push International Relations Higher on Canadians' Priority List
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Canadians’ Travel Intentions Soften for 2025 Amid Economic Uncertainty
35% Intend to Take a Winter Vacation, Down 12 Points Year over Year; 60% will Travel at Some Point in 2025, Down 10 Points
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Budget Constraints Keep Canadians Homebound This Holiday Season
Financial Strains Affect Holiday Travel Plans