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Canadians see entrepreneurship as a way to financial and career independence
The vast majority (94%) of Canadian business owners and aspiring entrepreneurs say being their own boss is the main incentive to run their own business, while over eight in ten (84%) young Canadians are motivated to be entrepreneurs so they can live their life the way they want.
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For Gen Z and Millennials Knowledge is Power as They Look to Increase Their Financial Literacy Amid High Levels of Financial Anxiety
Most of Gen Z (92%), Young Millennials (94%), and Older Millennial (91%) are interested in some kind of personal finance information.
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Data Dive: Baby boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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Despite Softening Inflation, Canadians’ Affordability Concerns Remain Acute
Eight in ten (81%) continue to be concerned about rising everyday costs, while seven in ten (71%) are concerned that interest rates are rising faster than they can adjust.
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Lack of Knowledge, Avoidance of the Issue Causing Canadians to Miss Opportunities to Maximize Inheritance for Loved Ones
38% of Canadians aged 55+ Say their Financial Documents are Private and they’re Not Comfortable Discussing Them with Loved Ones
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Despite Slow and Steady Improvements in Inflation, Canadians Continue to Feel its Micro-Level Impacts
Eight in ten (81%) Canadians Continue to Think that Inflation Will Make Everyday Things Less Affordable for Them
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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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Canadians Outline their 2023 Federal Budget Priorities: Help with Inflation (43%), Lower Taxes (37%) and Investing in Healthcare (35%)
Increasing Taxes for Well-Off Canadians (22%) and a Reduction in Government Spending (15%) Round out Top-Five Priorities
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Equality Lounge: International Women’s Day
Be sure to join Ipsos’ Rachel Rodgers to hear tips for Challenging the Status Quo: Why Women Are Embracing Rewirement Over Retirement
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Inflation Taking Disproportionate Toll on Canadians Aged 18-34, Impacting Confidence in their Financial Future
Half (52%) of Young Adults say they Weren’t Prepared for Impact of Inflation making them Less Prepared than Older Generations