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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Happy New Year? Canadians Cautiously Optimistic About 2023
Younger Canadians Most Optimistic, Most Likely to Make Resolutions for the New Year
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Has disruption become the new normal?
On March 11, 2020, the WHO declared the novel coronavirus (COVID-19) outbreak a global pandemic. Almost immediately, the pandemic rose to the top global concern in Ipsos’ What Worries the World poll.
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Ipsos on Consumer Confidence for Small Business Owners: November 2022
Ipsos’ Consumer Confidence metrics for Small Business Owners show Overall Confidence has declined 14 points from last month.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Environmental Sustainability Insight Series
Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.