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Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behaviour, social attitudes, and more.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.