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Peter MacKay Benefits from Greater Name Recognition to Establish Early Dominance in Race to Lead Conservative Party
Four in Ten (40%) Canadians would Consider Voting Tory with MacKay at the Helm, while Fewer Would Consider Voting for Party Led by Gladu (31%), O’Toole (31%) or Sloan (29%)
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2020
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Restaurants Canada Leadership Conference
Join Ipsos’ Asad Amin to hear more about Changing Consumer Needs
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Amid Royal Rifts, The Queen’s Approval Rating Remains High (81%), But Slim Majority (53%) is Skeptical of Monarchy’s Future Beyond Elizabeth II
Six in Ten (61%) Excited about the Sussex’s Move to Canada; Only Three in Ten (30%) Support Government of Canada Chipping in to Cover Security Costs
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Canadians want Bargaining Between Governments and Unions to be Transparent (74%), Not Confidential (26%)
Ontarians lean even more heavily towards transparency (78%) than towards confidentiality (22%)
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Majority of Canadians (87%) Aware of the Coronavirus; Three in Ten (30%) See Threat to Canada as of Late January
Fewer (16%) See Direct Threat to Themselves or Their Family
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One in Three Canadians (36%) Overspent During the Holidays
Overspenders Exceeded Their Budget by $459 on Average, Up $75 from Previous Year
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The Evolution of Shopper Behaviour
Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.