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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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‘Bike culture’ enjoys limited receptivity among Canadians
Although 41% agree that new road and traffic infrastructure projects should prioritize bicycles over automobiles, Canadians are the least favourable of 28 countries polled
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Ipsos wins mystery shopping award for fourth year in a row
Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards
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In Wake of Debate, Ford’s PCs (38%, -1) Retain Double-Digit Lead over Liberals (28% +2) and NDP (23%, -2)
Fourteen Point Lead in the 905 Would Secure Election for Progressive Conservatives as Approval (52%, +1), “Deserves Re-Election” (41%, +1) Remain Strong
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Vantage 2022: The New Dining Frontier
Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.
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Global consumer confidence remains on a downward path
Expectations and investment sentiment are down in many countries
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Nearly All Canadians 45+ Years Want to Age at Home, But Only 1 in 10 (12%) Say They Can Afford the Cost of a Personal Support Worker
By Providing Physical Assistance and Emotional Support, PSWs Positively Impact the Lives of Canadians of All Ages
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Ipsos appoints Mark Polyak as President of Analytics, Ipsos North America
Polyak to accelerate Ipsos’ digital analytics transformation
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Canadians Largely Unfazed by Musk’s Twitter Takeover
Many (60%) Concerned About Takeover’s Impact on What People Can Say (Hate-Speech, Misinformation) on Twitter