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Ipsos Update - July 2020
Welcome to July’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on Black Lives Matter, attitudes towards refugees and the role of universities in the world today.
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Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Bringing Consumer Occasions to Life
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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[WEBINAR] The Future of AI-Powered Social Insights
Ipsos and Synthesio are ushering in a new generation of AI-powered insights through a combination of innovative social listening technologies and proven research techniques designed to uncover the true power of the consumer voice.