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Insights For Pharma: Helping ‘Challenger’ Brands Win
Revisit our recorded webinar exploring tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2021 Financial Service Excellence Awards
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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What Worries the World? June 2021
Concern about Coronavirus falls to the lowest level seen in our tracker so far.
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What Worries the World – May 2021
Global coronavirus concern is much reduced from this time last year, but it remains top of our worry list and reaches a record high in India.
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Ipsos acquires technology company Fistnet-Dotmetrics
Creators of the digital audience measurement platform “Dotmetrics”, this tool sits at the heart of the new Ipsos iris system and will soon be available in Canada.