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Top US News Story 2015
Top 2015 US Story is Donald Trump and Republican Primary Race, Followed by San Bernardino Shooting and ISIS or ISIL
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Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago
Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago
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One in Ten (9%) Canadians Do Not Have Internet Access at Home
Relevance (49%) Trumps Cost (30%), As Main Reason for Canadians Not Subscribing to
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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The `Perils' of Perceptions: Canadians May Not Know Canada As Well As they Think They Do
Estimates of Percentage of Wealth the 1% Hold, Number of Immigrants and Atheists in Canada Radically Out of Step with Reality
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A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift
Three Quarters (73%) of Canadians Like the Convenience of Buying Gifts Online
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Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store
New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
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In Wake of Paris Terror Attacks, Six in Ten (60%) Canadians Oppose Government's Plan to Settle 25,000 Refugees by End of Year
Two in Three (68%) Support Participation of Canadian Forces Fighter Jets Against ISIS in Iraq and Syria