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Ipsos Study Shows Online Group Coupons Can Help Build Brand Loyalty
Six in Ten (57%) Users Likely to Revisit a Retailer Without A Coupon
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What Do Pharmacists, Doctors, Soldiers, Pilots and Teachers Have in Common?
They're Among the Most Trusted Professions in Canada
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All Things Considered, Three Quarters (74%) of Canadians Say 2011 was a Good Year for their Family, While One Quarter (26%) Say it was a Bad Year
Canadians Most Likely to Say Their Health is Good (84%), Followed by their Happiness (82%), Social Life (76%),
Romantic Life (64%) and Financial Situation (61%) -
Low Awareness and Uptake to-date Amid Indications of Consumer Appetite for Socially Responsible Investment Products
1-in-10 Own SRIs While 87% Express Interest in the Category
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Brand Influence - The Importance of Being "Liked"
Half (49%) of Online Canadians Say Their Views of Products and Brands are Influenced by
Recommendations of Those in Their Social Network
Half (48%) of Online Canadians with an Online Social Network Profile "Like" or "Follow" At Least
One Brand or Company -
Third Annual Sun Life Financial Retirement Survey Shows Canadian Workers Have Tacked on Average 2.8 Years to Retirement Expectations Over Last Two Years
In 2008, 51% of Canadian Workers aged 30+ Indicated that by Age 66 They Expected to be Fully Retired, Not Working For Money. In 2010, that's Dropped a Staggering 27 Points to Just 28%
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What is Loyalty Without Choice?
In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.
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Almost Half (45%) of Canadians Don't Place Health Near the Top of their Priority List
Sun Life Canadian Health Index Creates Five Categories of Canadians: Overconfident, Overextended, Health Achievers,
Resilient and Inhibited -
Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier
Overwhelming Majority (85%) Worry that Natural Areas We Enjoy Today Will Not Be Here for their Children or Grandchildren