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Despite Softening Inflation, Canadians’ Affordability Concerns Remain Acute
Eight in ten (81%) continue to be concerned about rising everyday costs, while seven in ten (71%) are concerned that interest rates are rising faster than they can adjust.
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MNP Debt Index Declines Significantly as Canadians Deal with Rising Rates and Affordability Pressures
Canadians are Regretting the Amount of Debt they Have and are Concerned about Future Finances
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Majority (60%) of Canadians not Familiar with Private Investments
One in Four (27%) Disagrees that their Financial Institution Gives them Access to Every Type of Investment Product they Want
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Opportunity Amidst Crisis: Many Canadians Responding to Financial Challenges by Practicing Good Financial Habits and Planning
Canadians who have a financial plan say it has helped them cope with the uncertain economic environment both mentally (75%) and financially (79%)
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Seven in Ten Gen Z and Millennials Say Buying a Home is More Out of Reach Than Their Parents’ Generation
68% Plan on Waiting Until Mortgage Rates Drop Before Purchasing a Home
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Majority (89%) of Torontonians say the next mayor of Toronto needs to make housing affordability a top priority
3 in 10 Torontonians give Toronto City Council a ‘Failing’ grade on addressing housing affordability
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A quarter (26%, +4 pts) of Canadians Say They’ll Access Charitable Services to Meet Essential Needs in Next 6 Months
Among Those who Anticipate Using Charitable Services, Three in five (62%) Canadians are Struggling to Keep Up with the Rising Cost of Living
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Vast Majority of Canadians Would Make Financial Sacrifices to Afford Essential Home Care as They Age
87% Would Make Some Sort of Monetary Trade-Off to Receive At-Home Care, Including 43% Who would Forego Leaving a Legacy to Their Loved Ones