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Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility
12% in Canada identify as 2SLGBT+
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. Canada ranks lower than the global average at 67%.
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Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist
63% of Canadians say achieving equality between men and women is important to them personally
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34% of Canadians believe the development of AI technologies is a bad thing; 30% think it’s good
Four in ten Canadians have used AI technologies in the past three months, while over half have not
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75% say governments should do more to recognize legacy of residential schools, rising to 86% among adults under 35
Over seven in ten (75%) say the government should do more to recognize the legacy of residential schools.
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British Columbians’ Views on Information Management in Public Bodies
Ipsos research conducted on behalf of the BC Freedom of Information and Privacy Association shows British Columbians’ views on information management in public bodies.
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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.
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Half (52%) of Canadians Believe Government Should Place “High Priority” on Helping Children Transitioning from Child Welfare System into School or Workforce
Nine in ten (93%) believe youth in government care should receive equal access to educational opportunities; only 69% think they do.