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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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One Mind, Many Truths - A Podcast with Ben Page
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.