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  • Society

    Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

    Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

    17 July 2025
  • Society

    Ipsos Update – June 2025

    Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

    17 July 2025
  • Society

    Personas in the Age of AI

    Promises and limitations.

    26 June 2025
  • Society

    Ignite Growth with Collective Innovation

    Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

    26 June 2025
  • Society

    Ipsos Generations Report 2025

    The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

    13 May 2025
  • Society

    The Rising Tide of Private Labels: How name brands can stay afloat

    By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

    11 April 2025
  • Society

    Ipsos Update – April 2025

    Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    2 April 2025
  • Society

    Ipsos Update – February 2025

    Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    4 February 2025
  • New Services

    The Power of Product Testing with Synthetic Data

    Humanizing AI: Part 2

    31 January 2025
  • Society

    Ipsos Almanac 2025

    Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

    6 December 2024
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