Search
-
Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
-
Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
-
Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
-
Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
-
Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
-
Ipsos Encylopedia - Gamification
Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".
-
Device Agnostic: What Marketer’s Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
-
Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
-
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).