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What Worries the World – May 2025
Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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11th wave of the Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish today the 11th wave of the Future risks report. Conducted among a sample of 19,000 people representative of the national populations within 15 countries in the world and +3,000 risk experts within 50 countries, this study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.
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Grand slam tennis tournaments : What does it take to deliver a unique Sport Event experience ?
This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.
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The Ipsos Foundation: empowering children worldwide through education
Making education accessible to disadvantaged children and young people around the world.
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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Data Dive: Coronavirus crisis leaves scars, lessons in its wake
Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.