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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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Know the New America: March 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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The Heart Truth: Understanding What We Don’t Know About Cardiac Health
New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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Valuable Brands vs Value: Navigating trade-offs
Discover human insight frameworks and explore cases to reveal what matters most when your consumer/shoppers are making choices under financial pressures.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.