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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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The Forces Reshaping the World's Attitudes: Navigating Uncertainty in Switzerland and Beyond
This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.
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Deepfakes, Distrust and Disinformation: The Impact of AI on Elections and Public Perception │ An EPFL C4DT Event
Ipsos Switzerland's Senior Client Officer, Hubert Brossard, shared crucial insights on public perception of AI and disinformation at EPFL's Center for Digital Trust conference, highlighting our commitment to understanding the evolving digital landscape.
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The Swiss are proud of their country, but cautious on AI
Dive into Le Temps' latest feature showcasing Ipsos' Global Trends 2024 survey. Switzerland stands out as a nation deeply rooted in tradition yet optimistic about the future. The Swiss express a cautious stance towards artificial intelligence and a nuanced view on immigration. Discover how these issues influence Swiss national pride.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.