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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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The Power of You - Distinctive Brand Assets
Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.
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Diet vs. the environment: How is climate change altering what we eat?
Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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[Webinar] The Power of You - Distinctive Brand Assets
Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.