Search
-
Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
-
A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
-
Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
-
Switzerland is highly regarded for the appeal of its businesses
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
-
Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.