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Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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[EVENT] Power to you - the Ipsos Event in Zurich
Ipsos powers you at the Kraftwerk on Thursday 17 October 2019, 15:00
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.