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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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It’s not all Fun and Games at the 2018 Winter Olympics
While the Olympics are often a welcome worldwide distraction from the events of the day, concerns about geopolitical affairs are impacting how we view the Winter Olympics in Pyeongchang, South Korea. Many view the games as too nationalist and too corporate and are concerned about safety at the games, according to a new Ipsos Global Advisor poll.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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Europe Affluents Spend a Lot of Money Online
Europe’s Affluent regularly go on an online shopping spree.
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Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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Flair Colombia 2017 Reviving
“Reviving” is the word of the year in Colombia and in all the Colombians hopes and dreams. It is our very ambitious bet, thinking about Colombia as a case study in the modern history, where – unfortunately – a lot of countries moved from peace to war, as in Syria, Iraq, Somalia, Ukraine…
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Everything You Need to Know About The European Affluent
This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.
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Flair China 2012 The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.