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The Swiss are proud of their country, but cautious on AI
Dive into Le Temps' latest feature showcasing Ipsos' Global Trends 2024 survey. Switzerland stands out as a nation deeply rooted in tradition yet optimistic about the future. The Swiss express a cautious stance towards artificial intelligence and a nuanced view on immigration. Discover how these issues influence Swiss national pride.
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October 2024: Consumer confidence up in Asia and Latin America
Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
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September 2024: Consumer confidence largely up Latin American countries
In contrast, sentiment is more mixed in Europe
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Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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Changing attitudes & actions in Switzerland to combat climate change
This year, Promarca once again conducted a sustainability survey in collaboration with Ipsos in Switzerland.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona
Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.