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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Accelerate the early stage communication development [Webinar Recording]
Developing successful communication is a journey that can sometimes be seen as a time consuming. This preconceived idea can lead to reluctance to explore, investigate, reiterate…
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Discover how to best activate your digital audiences [Webinar Recording]
Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.
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The Power of Christmas [Webinar recording]
We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.