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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Global predictions for 2020
65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
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Millennials are against use of nuclear weapons in any circumstances
International Committee of the Red Cross (ICRC) survey carried out by Ipsos Switzerland asked 16,000 millennials in 16 countries on their views on war.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Building green: How important is the environment when it comes to infrastructure?
Infrastructure related to green energy are rated among the worst in the world.
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We wish you our warmest Season's Greetings and a Happy New Year!
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Ipsos in der Schweiz - Möchten Sie uns kennen lernen?
Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.